The Visionary Leader Behind ALL UNITED

Grace, Poise and Leadership

Aura Guacena is a woman of remarkable grace, poise, and power. As the CEO of ALL UNITED, she is leading the way in redefining the skincare industry with a brand that stands for clean, inclusive, and high-quality products. Her journey from humble beginnings to becoming an Executive is a testament to her determination, resilience, and visionary leadership.

A Humble Beginning with a Grand Vision

Born into a modest family, Aura's path to success was driven by her ambition and hard work even despite the challenges, she excelled academically and professionally. She carved out a distinguished career in the competitive world of Technology and Business Process Management. Aura's rise to the top as one of the few female executives in a Global Technology firm is a story of perseverance and excellence, inspiring many young women to pursue their dreams.

A Passion for Quality Skincare

Aura’s venture into the skincare industry is deeply personal and driven by her own experiences. Having struggled with sensitive skin, she recognized the need for high-quality, effective skincare solutions that cater to diverse needs. Her mission with ALL UNITED to empower individuals to embrace their natural beauty by providing high-quality, innovative skincare products that are tailored to meet the diverse needs of everyone. Aura’s background in operational excellence and innovation ensures that every product in the ALL UNITED line meets the highest standards of quality and effectiveness.

Championing Operational Excellence and Innovation

With a solid foundation in operational excellence and a passion for innovation, Aura brings a unique perspective to the skincare industry. Her expertise in process improvement and her commitment to continuous innovation are the cornerstones of ALL UNITED. Under her leadership, the brand is not only focused on delivering top-notch skincare solutions but also on advancements in product development. She has carefully selected a team of experts to ensure ALL UNITED delivers on its commitment.

An Inspiration to Future Leaders

Aura is a source of inspiration to aspiring leaders. Her journey from a humble background to become one of the Filipina Executive in a Global Technology and Business Processing Company and the CEO of ALL UNITED brand shows her intelligence, elegance, and exemplary leadership. Young professionals admire her for her wit, class, and the way she navigates the business landscape with both grace and strength.

A Loving Partner, Aunt and Fur Mom

Beyond her professional achievements, Aura is also a doting aunt, a loving fur mom, and the best partner anyone could ask for. Her ability to balance her demanding career with her personal life reflects her compassionate nature and dedication to those she loves. Aura’s multifaceted personality and her commitment to excellence in all areas of her life make her not just a leader, but a role model for many.

Building a Legacy of Inclusivity and Quality

Aura’s vision for ALL UNITED goes beyond skincare. She is dedicated to building a legacy of inclusivity, transparency, efficiency and innovation. Her leadership ensures that ALL UNITED is not just a brand, but a movement towards better, more inclusive skincare for everyone building a U Generation. With Aura's guidance, ALL UNITED continues to set new standards in the industry, proving that skincare can be both clean and effective without compromising on inclusivity, transparency or accessibility.