On September 14, 2024, ALL UNITED held its highly anticipated Grand Launch at White Space Makati, and it was nothing short of spectacular! The event was a vibrant celebration of beauty, inclusivity, and self-expression, with guests actively participating in a range of engaging activities designed to embrace individuality and showcase the brand’s philosophy.

Guests were welcomed to the All About You Wall, a creative space where they could draw self-portraits and answer the thought-provoking question: “What makes you U?”. It was a heartwarming and empowering activity, encouraging attendees to reflect on what makes them uniquely beautiful. The excitement continued at various interactive booths, where guests tried ALL UNITED products firsthand and had the chance to win exciting prizes from the brand through a fun claw machine. Another crowd favorite was the Elevator Booth, where attendees could capture fun photos and videos to commemorate the experience.

The event kicked off in style with a breathtaking performance by Beast House Aerial Dance, setting the tone for the dynamic celebration that followed. Hosted by the charismatic Sam Purvor, the event soon introduced ALL UNITED CEO, Aura Guacena, who shared the inspiring story behind the brand. Aura spoke passionately about her vision for a skincare line that embraces inclusivity, breaks down barriers, and redefines traditional beauty standards. Her heartfelt message resonated with the audience, emphasizing that ALL UNITED is more than just a skincare brand—it’s a movement to empower and celebrate everyone’s unique beauty.

Aura was later joined on stage by Geni Gonzales, the Head of Research and Development, where they took a deep dive into the cutting-edge technology behind the brand. They proudly unveiled the AURATEQ Microbiome Complex, a revolutionary formula designed to strengthen the skin barrier, a true testament to the brand’s commitment to clean, safe, and effective skincare. The duo then introduced ALL UNITED’s newest innovations—Rainbow Serum and Awesome Twosome (Double Serum) , groundbreaking products that are the first of their kind in the Philippine market.

The excitement didn’t stop there. ALL UNITED also introduced their brand ambassador, actress and singer Kim Molina, who spoke about the importance of self-care and her connection to the U Generation. Kim’s inspiring words about how “U are enough” left a lasting impression, embodying the brand’s mission to empower individuals to embrace their true selves.

The event concluded with a lively party, where attendees danced, celebrated, and embraced the spirit of ALL UNITED—a brand that truly celebrates every beauty, every you.